What about love? More importantly, what about record sales? What do you do when it's 1985 and tounges are wagging everywhere that you're old news? Drastic measures, most likely. Just ask Heart. Although they were still popular, the wave of eighties brand video centric new wave MTV approved bands had washed away all the "classic rock" dinosaurs of the seventies. How to compete? How to bolster sagging album sale numbers? Heart were in a pickle. They hadn't had a top forty hits in three years, and no top ten in over five. A team of professional songwriters were called into the team, something Heart hadn't really done in the past. The folkish and classic rock elements were jettisoned in favor of a blindingly shiny and slicked up version of the hair metal that was just beginning to boom at the time. Visually, bosoms were hydraulically lifted and put on display, oceans of hairspray were emptied and whole lingerie and naughty lace and frilley costume stores were raided.

Heart's reward? Quintuple platinum sales status (five million sold), including a big number ten on the charts for this, our-

-K-101.7 Song Of The Day!   

(Heart would later express regrets about this image change. To learn more about Heart, including a recent reunion of original members, go HERE!)

 

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