I always like the thinking behind the next Cassette Classic.

Today’s Cassette Classic had a classic video. It was the 66th video played on MTV. It’s Nick Lowe’s “Cruel to be Kind”. It featured real footage of Nick’s wedding to Carlene Carter.

They needed someone to film it, and it was the same time as they needed to film the video for the new song, so the video director said he’d record the wedding as well. They were shooting side shots on the same day as the wedding.

Nick was even late for his own wedding because they were filming another scene and it went long. It was corny, like all of those early MTV video’s, but the song is catchy, and it made the Cassette not long after I heard it.

In fact, when we play the song now, I still turn up the speakers in the studio. In fact, the volume is up right now because it’s time for Nick Lowe and “Cruel to be Kind”.

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