Your K-101.7 Song Of The Day!!!

Ah, the Kinks, perpetual underdogs. They never got the respect or the sales of their fellow British Invasion compatriots, and they were too...normal looking to be heavily romanticized pin up rocks stars. And maybe that's just as well. Maybe because they never really broke through that ceiling into rock star monolith land, they were able to keep chugging away, enriching the rock music conversation with Ray Davies' half sardonic/half nostalgic tales of lower middle class British life.

Which brings us to this bouncy little number, powered by simple arrangement of 12 string guitar and no snare drum, a simple reflection of turning the pages of a book of old photos, from back when they had such things. AllMusic praised the track, saying that it "takes the skewed nostalgia of its parent album and sets it to one of Davies' best tunes of the era" and that it was "one of the rocking ones on the relatively sedate album," that album being The Village Green Perseveration Society, a genial, almost pastoral trip through rural England from a time when Brit Rock was everything that album wasn't.

And, lo, did the song lay within the confines of the distant past when, in 2004, it was used in a television commercial, these days more than ever a breeding ground for great tunes not yet pounded into aural mush by the repetitive vicissitudes of radio airplay. The song popped up in a spot for Hewlett-Packard digital imaging products. Ray Davies said that he "always knew that song would have its day. Sometimes you just know. It was never a hit, but it’s become a hit in another way.”

Also, it's freaking catchy.

And it's your K-101.7 SONG OF THE DAY!